Purim in Jerusalem, Israel, is so very strange every year.
Purim is celebrated the day after the rest of the world- on what is called Shushan Purim. The street sign for Queen Esther is not really upside down.
There is also a street called Shushan Street – it’s near Safra Square.
Things feel different as the rest of the world has moved on and in Jerusalem, we are just finally getting started with the upside down.
Clowning around and colorful clowns abound.
The demise of Haman was announced but not mourned on this sign posted on a message board at a local community center.
After weeks of preparation, Shushan Purim went by with too much happening to capture it all. Nachlaot and many Jerusalem streets were bursting with costumed crowds, but here are a few favorites…
Best little guy costume
and an even cuter littlest one!
Not only little dinos, but space men were popular this year.
NASA better watch out for these future astronauts.
Best big hair,
Best big blue mask,
the very best big ears,
and the best underwear for a hat.
Jerusalem synagogues were filled for the readings of Megilat Esther.
Beer, wine, and booze were found inside and outside on the streets.
Chabad again sponsored multiple Megillah readings at night and all day long on King George Street and around.
But also in Jerusalem community parks hundreds assembled to hear the story of Esther repeated at night.
And there were musical events before and after the Megillah was read. How nice to see that on the Jerusalem streets where protesters usually shout against the Prime Minister, people sat quietly together to celebrate Purim.
The Megillah is read by night and by day,
Photo credit: Heddy Breuer Abramowitz
and more young women have undertaken the reading of the Megillah at special readings for women.
Led by Toby Klein Greenwald and her expert drama and therapist cohosts, right after Purim, 100 women impressively participated in performance and movement and powerful improv workshops.
Plus, the Shalva building has many inspirational sayings lining its walls.
Where else on Purim would you enjoy such a lovely view while delivering a Mishloah Manot dinner to a friend, when stopped at a traffic light?
Purim is finally finished on Jerusalem streets.
Now the Jerusalem Marathon signs for Jerusalem street closings are up.
Tens of thousands of runners are registered to fill the Jerusalem streets on Friday, March 17, 2023. One of the finish lines is ready and the full marathon finish in Gan Sacher, Sacher Park, is being built.
My Purim hair/costume is put away until next year.
When I received the email inviting me to join a media tour and visit a long list of startups starting at 7:30 am, and returning late at night, I thought it wasn’t a good idea to go.
Plus, it was scheduled for the day after the OurCrowd Global Investors Summit. mentioned in last week’s post. The final summit stats were impressive with 9,000 registrations, 1,700 investors, 950 entrepreneurs, 631 venture capital, and 305 press. It was huge, and also a long day.
However, I am so happy I took advantage of the Jerusalem Press Club Tour.
Our first stop was in Beit Shemesh to visit the Bioplasmer Demonstration Farm and greenhouse.
Bioplasmarhas developed a method for producing biodegradable planting pots and planting trays using compost instead of plastic, so the plants can be planted directly into the ground with no plastic waste.
Here we were shown that the root system benefits from not being damaged by having to be replanted in the ground.
Helios’ goals are to launch into space. With no oxygen on the moon, they are exploring more efficient ways to get to and live on the moon and beyond.
Touring Helios we saw labs developing a new way of producing iron and steel that uses less energy. It does not burn coal, as an inherent part of the process, therefore, vastly reducing CO2 emissions.
The next stop, was Moshav Mazor, to visitGroundworkBio.
This company innovatively produces highly effective mycorrhizal inoculants. The field of research is important since the restoration of the soil’s mycorrhizal balance is crucial to plants’ ability to absorb the precious nutrients that farmers work so hard to provide for plant growth.
Dan Grotsky welcomed us and gave a presentation, but we could not see the farm’s top-secret processes.
However, we received samples and were served a very nice lunch.
Full disclosure: my daughter worked at GroundworkBio for five years. I met Dan at a meetup in Jerusalem years ago and knew of their growth in overseas markets. But having never gotten to the Moshav, seeing it was the impetus to join the tour.
And then after lunch, we were off to Holon.
Criaterra has developed a replacement for concrete as a building material in wall tiles and building blocks using a low-temperature process combining sand, clay, and organic binders.
Produced now in the Holon factory, Criaterra doesn’t involve the high heat used in producing cement that emits carbon.
We were able to watch the process of the tiles being made.
I remembered Chairperson Daphna Wiener who spoke to our group. She had been in Jerusalem as a mentor to startups.
And then we were back on the bus and off to Tel Aviv!
Ok, air conditioners are a necessity in Tel Aviv, but this is a wall of the building that houses the state-of-the-art innovation and technology we were to see.
It proves the adage of not being able to tell a book by its cover. Add to that old saying – an Israeli tech center, as this is the center of this building complex.
GreenOnyxfounder and CEO Tspi Shoham showed us a compact indoor farm for growing a fresh green vegetable called Khai Nam (Scientific name: Wolffia arrhiza), a healthy green vegetable grown in an efficient method using little space and water. I thought they look like green mini-couscous.
A buffet table with various samples of ways to serve the greens looked lovely, but the name ‘duckweeds’ still needs improvement.
Then four new Israeli startups were invited to present to us in the GreenOnyx conference room.
QD SOL – Quantum Hydrogen for a Greener World. QD–SOL operates at the cutting edge of green hydrogen technology.
CSO Prof. Lilac Amirav explained her impressive energy panels and her record-breaking nanoparticle photocatalysts.
Luminescent Heat Engine CEO Doron Tamir spoke of the efficient heat engine technology that can be used for waste heat and for modular concentrated solar power. The origins are from the Technion– Israel Institute of Technology and sorry, no way can I explain it simply here.
Autonomous Pivotuses a ground-penetrating radar device mounted on a center pivot irrigation sprinkler to measure groundwater, as explained by Yuval Aviel who was formerly a senior technical leader at Mobileye.
It’s AI technology, optimizing water use, saving 30% of the water, besides fertilizing and alerting for pest control.
And one more, not only an out-of-the-box idea but far out of Israel!
Rewind is a company that envisions reducing Carbon in the air by sinking organic waste in the sea. Plants capture CO2 – in the Black Sea!
Rewind collects plants and stores them on the bottom of the Black Sea. The Black Sea is unique because it is anoxic and toxic below 200m, making it a long-term storage site for organic carbon. Since countries around the Black Sea are extremely fertile, Rewind plans to scale and remove 1% of global emissions per year by 2030.
This view of Tel Aviv at sunset was disappointing. We were too far from the sea to get a great photograph of the clouds covering the sky as the sun set over the water.
But the GreenOnyx “farm” in the building was truly impressive!
Could it be possible one day, the green fields along the Israeli highways would become obsolete as a slide rule or a manual typewriter?
Thank you to the tour’s sponsor, the Mizrahi Family Charitable Fund, for this amazing opportunity to meet with international journalists. Coming the day after thousands of people in Jerusalem and seeing what was happening at OurCrowd, it was wonderful for international journalists to get a firsthand glimpse into Israeli innovation and tech of the future.
The Jerusalem Press Club and OurCrowd were involved in planning this impressive tour which was organized and kept to schedule by Dr. Gideon Stein, Impact investor and Entrepreneur, and former Chief Research Scientist at Mobileye. Also on the tour was his wife and professional tour guide Marla Stein who added valuable insights along the way.
In his address to open the OurCrowd Global Investors Summit, Israeli President Isaac Herzog stated climate change was a top priority.
Hope you enjoyed this peek into Climate Change Technology, Innovations & Solutions tour, which highlighted how Israeli technology will benefit the climate in the years ahead, but also the planet in many ways as well.
When are you coming to see what is really happening?